In balancing the challenges of making and marketing, many potters have turned to industrial business models and processes while maintaining a high level of quality in design and production.
Focus: Pottery and Industry
Most of us in studio ceramics see ourselves as separate from industrial ceramics. The differences are clear; “we” make things by hand and “they” don’t; we make one-of-a-kind objects and they don’t; we make limited, short-run lines of work for a relatively small audience, and they make large production runs for mass consumption. However, I would argue that there are more similarities than differences, and there is a whole lot of middle ground where industry and the studio overlap.
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