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If you are at a point in your ceramic art career where you'd like to start selling your work, How to Sell Your Ceramic Artwork Through Galleries: A Guide for Ceramic Artists will help take the fear out of approaching galleries. It's all about knowledge, and understanding that a gallery and a ceramic artist must work together in order for either to be successful. How to Sell Your Ceramic Artwork Through Galleries includes the gallery perspective, so that you hear directly from the source what they want and how they approach a relationship with an artist.
Here's a sampling of what's included in How to Sell Your Ceramic Artwork Through Galleries: A Guide for Ceramic Artists:
What Galleries Want from Ceramic Artists: Advice From Top Ceramic Gallery Owners
by Annie Chrietzberg
Once your skills are developed, your work is conveying the intended ideas, and you’ve got a good body of work, how do you find a venue to sell what you’ve made? The place where art and money meet is a strange one indeed, and of the many places and ways to sell pots and sculpture, the gallery relationship can seem the most mysterious. Approaching a gallery can be tricky for both new and established artists, and since gallery owners are people too, their preferences for interaction can be as diverse as their tastes. Not knowing all the answers, I asked some respected gallery owners to pass on a little guidance for the uninitiated about the artist/gallery relationship.
Scoping It Out
Get out and attend galleries and receptions to see what is being shown. That doesn’t mean emulate someone else’s work, but what you should notice is how work in a show relates to and presents itself, then imagine your work in a similar setting. Are your pieces ready to expose themselves on pedestals? Can they hold their own?
If you think so, and you’ve identified a gallery you would like to have display your work, do some basic research. Some galleries include preferred submission information on their websites. Follow the instructions, and try to go that extra step to make your submission interesting.
The Best Pitch
If the gallery asks for a hard copy submission, make it nice. Throw in some eye candy, such as colorful show announcements, and consider the details, such as the paper you use, the print quality, and how your presentation is put together—perhaps even how it emerges from the envelope. All the gallery owners I spoke with are happy to get a packet from an artist in the mail. If a gallery’s website doesn’t cover application specifics, put together a nice package containing printed images with title, dimensions, materials, and price, an artist statement, bio and a cover letter to introduce yourself and state your intentions. If you’re having trouble with writing an artist statement, bio, or resume, look at other artists’ websites for inspiration and to see how they have handled each of these tasks.
You can include a CD or DVD with digital images of your work, but to grab a gallery owner or director’s attention and encourage them to actually stick the disk into their computer and open the files, include some high-quality printed images of your best pieces.
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