Educating myself on the 'dismal science' (Economics) Need some good resources on business and marketing
Posted 13 October 2012 - 10:18 PM
I'm a bit of a Hermione (first impulse is to read a book)... but some preliminary digging on Amazon and at my local ceramics supply house hasn't been too successful. Are there any good books that I'm not seeing on this topic?
Alternatively, has anyone used the services offered by the Arts Business Institute (consulting or the online course)? Are there any other similar options (online or DVD) that I should look into?
Posted 14 October 2012 - 12:24 AM
Also, Wendy Rosen offers advice in seminars although she is running for public office I believe.
More contemporary info should be available for selling on etsy or other. Venues. Guild.com was a big one a decade ago.
Chris Campbell also offers some advice sometimes at NCECA formal and informal venues.
Chris will probably chime in here.
Posted 14 October 2012 - 07:34 AM
Also......... ANY book on business and marketing really pretty much applies to what we do. Business is business. Each business has to take the general principles involved and then adapt them to its own specific needs and product. What works for one business (potter) does not necessarily work for another.
Immediate Past President; Potters Council
Professor of Ceramics; New Hampshire Insitute of Art
Posted 14 October 2012 - 02:24 PM
Good Elephant Pottery
Posted 14 October 2012 - 04:08 PM
This is her blog if you want to take a look.
Posted 15 October 2012 - 12:03 AM
Cool. I'd never heard of the ABI until a few days ago, but I'm intrigued by both their online course and their individual consults. The course runs (I believe) $165- while the consults are $95. Too much for me to want to carve out without talking to someone who's tried it (but not a bad price if either one delivers). So- if anyone has the inside scoop...