Posted 16 February 2012 - 09:26 AM
6 years ago me and my husband started our own business. Our main market is metal industry which is in a bad bad shape in this market. But we started. We borowed some money from my perents and started from zero. After 2 years we started growing up, returned money to my perents, and from debt we were in a plus. It took a lot of time, effort and guts to do it. But we managed. So I allready have that expirinece in my life.
I know exactly what it means to start from ground and buildng up your own business. At that time we had no other incomes, we had 2 kids, and one year later another one was comming. Looking back now I can't believe that we have survived. Regarding ceramic business, now when our comapny is more or less stabile I decided that it is time to switch my focus on ceramics and in near future start business of it.
I have small studio, and a supportive husband who is willing to help me.
At my opinion what is important when you are starting a business is:
- you need to be unique with you product in at least one way (by form, material, price...), you need something what will be specific for you only, and then it is easier to find your place in market
- define who are your primary customers
- define your marketing ways
- be patient
- and as someone allredy said think positive
Also, I realized that having handy husband (for women in ceramics) is extreemly helpfull. For example, mine made me a table, shelves, bats, lots of specific tools, molds... he is very good with spraygun so he is doing glazing sometimes.... Without him I would probably had to buy all those things and they would cost me twice the price.
In Croatia, we do not have those kind of Markets where you are selling your work, we do not have art fairs or anything like that, ceramic society here practicaly does not exist, and those people who are ceramic artists or potters, are so strange and closed that it is practicaly immposible for me to get in contact with them. They think that they are special kind of people and on much higher level then me and ordinary people. This is why I am waitting for summer 2013 when Croatia will become a member of EU, and I will have open market of complete EU without borders, customs and all birocracy that is stopping us now from doing some normal business across border. In meantime I will work more, learn more, and develop my own style and designs.
So, for those who are thinking in going to business....go ahead! If you do not try you will never know how much you can get form it.