|A couple of months back, we posted a sneak preview of from the Ceramics Monthly Working Potters issue (June/July/August 2009). In it, Paul Eshelman and Diana Fayt discussed how they have built successful careers as studio potters (see “A Pottery Paycheck: Expert Insights into Making a Living as a Potter“). Well, we received a lot of good feedback on that one from folks who are trying to do the same. So, we thought we should just go ahead and make this a series on Ceramic Arts Daily.
Today, I am posting the next installment in that series. Philadelphia potter Naomi Cleary explains how she uses the Internet as a major tool in marketing and selling her work. Take it away, Naomi! – Jennifer Harnetty, editor.
|After completing graduate school two years ago, I returned to
Philadelphia to set up a studio. Good timing and a bit of luck provided
cheap live/work space already wired for kilns. I sent emails to every
gallery I could find, with images, résumé, etc., letting them know I
was interested in showing my work. I was surprised to find this an
extremely effective way of soliciting business.
Last year, I shipped work to galleries for shows and for their
After sending to galleries, I am left with dishes that would
Download Emerging Ceramic Artists to Watch: New Pottery and Ceramic Sculpture now to see more great work and hear what the artists have to say about their motivations, inspirations and career plans.
|I have had varying experiences at craft fairs. Some have been great,
with crowds that understand craft and the handmade object. One in
particular still haunts me. I was placed next to a woman selling hand
painted signs that read “Welcome to Margaritaville” and “Jersey girls
don’t pump gas.” I did not return for the second day of selling.
The Philadelphia Museum of Art Craft Show was an all around amazing
Embracing the Internet as a major marketing tool is the only way my
Sacrifices made in order to have a full-time studio practice are
|Even though I champion the Internet as the new way, I do think we
are living in an increasingly disconnected society. I walk down the
street and struggle to make eye contact with a passerby and a return of
my good morning greeting is painfully rare. I feel disconnected from
crowded city streets where each person’s own reality hinges on their
By making dishes, I hope to connect people, to connect my reality to
The objects I make gain value through use. I challenge the notion of