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The Potter’s Professional Handbook

By Steven Branfman

The perfect resource for individuals wishing to take the next step in their involvement with clay. Written by Steven Branfman, The Potter’s Professional Handbook covers topics ranging from determining what a professional is to equipment selection, setting up shop, marketing your work, and much more. This book provides descriptions of the items necessary for a beginning professional potter and includes visual examples of items including sales slips, purchase orders, invoices, credit slips, and even floor plans of well-known potters’ studios.


Originally published at $29.95, now $19.95

Order your copy of The Potter’s Professional Handbook today

Only $19.95 and you get FREE SHIPPING when you order online (US orders only)

1. The Professional Potter: Making a Career in Crafts

* What is a Professional?

* The Role of Handmade Objects in Contemporary Society

* Identifying Your Personal Goals

* Professional Needs and Goals

* Art and Craft Careers

2. The Transition to Professional

* Life After School

* Taking the Next Step: You Can Be a Professional Too

* My Beginnings as a Potter

* The Potters Shop and School

3. Studio Concepts: Needs, Selection, Design, Construction

* Types of Studios

* Legal Considerations

* Defining Your Needs

* Locating Space

* Studio Design

* Construction of Your Space

* Tools

* Electrical Needs

* Contractors and Tradesmen

* Furnishing and Outfitting Your Space


Order your copy of The Potter’s Professional Handbook today

Only $19.95 and you get FREE SHIPPING when you order online (US orders only)

4. Suppliers, Vendors, Tradesmen, and Contractors

* Nontraditional Sources for Supplies and Materials

5. Equipment Selection, Repair, and Studio Maintenance

* Building Your Own Equipment

* Choosing Equipment

* Repairing and Maintaining Equipment

6. Business Practices

* Establishing Yourself as a Business

* Business Types

* Professional Assistance

* Rental Contracts

* Insurance

* Establishing Relationships with Suppliers

* Utilities: Phone, Electric, Gas

* General Organizational Practices

* Banking Practices

* Credit Card Services

* Staff

 

Order your copy of The Potter’s Professional Handbook today

Only $19.95 and you get FREE SHIPPING when you order online (US orders only)

 

7. Sales, Marketing, and Self-Promotion

* Defining Your Production/Identifying Your Market

* Types of Sales Outlets

* Shipping

* Selling Methods

* Pricing

* Promotional Tools

8. Teaching

* Does Teaching Fit Into Your Schedule?

* The Art of Teaching

* Teacher Training

* Teaching in Your Studio

* Organizing a School and Providing Services

* Teaching Outside Your Studio

9. The Fruits of Your Efforts

* Measuring Success

* Keeping Your Interest in Clay Alive

* Balancing the Act

Become a Successful Pottery Professional!

Are you considering a change in how you practice your pottery craft? Perhaps a move from hobbyist to professional potter? If so, you’ll appreciate this expert advice from Steven Branfman, a consummate professional who has distinguished himself as an artist, teacher, and businessman.

 

 

Order your copy of The Potter’s Professional Handbook today

Only $19.95 and you get FREE SHIPPING when you order online (US orders only)

This book is so comprehensive and has answered so many of my initial questions regarding the start of a pottery studio and business. Steve writes in a language the layman and advance potter can both understand. The chapters are coherently laid out with the pertinent topics such as vendors, supplies, electrical needs, studio set-up, equipment making and purchasing, space needs, floor plans; the list goes on and on for the whole book. The back of the book has many vendors, suppliers and web links for reference. Although the web pages of many have changed, it is a great start on connecting with the pottery world. I highly recommend this book. — an Amazon Reader

Steven offers friendly and useful guidance for everything from determining what a professional is to setting up shop and selling your work. His practical tips will help you make the move to professional potter with confidence. And you’ll also find comprehensive listings of resources for supplies and materials, workshops and schools, computer resources, magazines and journals and much more!


Order your copy of The Potter’s Professional Handbook today

Only $19.95 and you get FREE SHIPPING when you order online (US orders only)


Excerpt

The perfect resource for individuals wishing to take the next step in their involvement with clay. Written by Steven Branfman, The Potter’s Professional Handbook covers topics ranging from determining what a professional is to equipment selection, setting up shop, marketing your work, and much more. This book provides descriptions of the items necessary for a beginning professional potter and includes visual examples of items including sales slips, purchase orders, invoices, credit slips, and even floor plans of well-known potters’ studios.